Ahhhhhhh.....It’s been reported today that the fashion house Yves Saint Laurent is to change its name. Although, no news of the full extent to rebrand the name by its creative director Hedi Slimane, but the rumours has it that it would be called ‘Saint Laurent Paris’. New to the seat at YSL, Slimane has already created a stir by letting buyers & directors view the latest collections in bid to keep the press out. And even to the extent to move its creative studio from Paris to Los Angeles.
If any re branding does come about, It’ll only be on accessories and RTW side of the business, as LOREAL group own the perfumery & cosmetics side of the brand.
|Yves Saint Laurent autumn winter 2012 collection.|
we shall see......